Your Free Automatic Email Guide to Successful Email Automation (2022)

In 2022, the number of email users globally is expected to hit 4.3 billion, and continue climbing to reach 4.6 billion in 2025 (Statista). This is more than half of the world population, meaning that it provides an excellent opportunity for email marketing. 

However, running email marketing campaigns can be time-consuming, and no marketer wants to keep repeating the same task for every customer or visitor. Now, you have a way out. We have a tested, proven, and convenient method of addressing this: using automatic email. 

Email automation uses advanced marketing software to set specific rules for triggering email messages and personalizing the information based on a specific action/ event of the subscriber. Good examples are the welcome emails that clients receive for signing up on a company’s mailing list and product recommendations sent to targeted subscribers when running email campaigns. 

It is a high-potential method of staying connected to targeted clients. Using automatic emails allows you to conveniently push the right messages to the right people, which work excellently in nurturing leads. Ultimately, you will be able to optimize sales from both existing and potential clients. As a digital marketer/manager/ or entrepreneur, automated email marketing comes with so many benefits and you cannot afford to be left behind!

Automatic Email: What is Email Automation?

Email automation is a method of creating emails and sending them to reach the targeted people and deliver the right message at the right time. It uses advanced applications so that you do not repetitively do the same task for every target customer or visitor. 

You can link your company’s site analytics to its email marketing platform to create messages based on targeted clients’ attributes, such as behavior, previous purchases, and personal preferences. This way, you can personalize every client’s experience to optimize the relevance of the automatic email marketing campaigns.  

Now, automatic emails are edging a step ahead by using advanced AI programs that help with a/b split testing or multivariant testing email campaigns so that only the best messages get sent to the targeted clients. The apps do not stop there; they also detect email patterns of clients, and send them to the right departments. 

The Benefits of Automatic Email

So, what exactly can you do with email marketing? Here are some unique benefits of email automation: 

1. Personalization

One fact about customers is that they fancy personalization. Have a look at these numbers for B2C email marketing campaings.

• About 90% of consumers today prefer customized content. 
• 91% of consumers opt to work with businesses that have personalized offers and recommendations. 
• When shoppers know that a specific activity is based on their own activity, the rate of click-through increases by 11%.
• 72% of consumers only respond to marketing messages that focus on their interests. 

With email automation, you have the opportunity to create automated messages based on your customer behavior to improve how you and your business relate to clients. Ultimately, this helps to enhance the marketing efficiency of the email marketing channel. 

2. Less Work for Marketers, Business Professionals / Time Saved tor Marketing Teams

When you start email marketing, most of the work is done through AI using advanced applications. This implies that your management team will spend less time on tasks such as compiling email lists, crafting messages, and scheduling replies because advanced programs are there to do the job. 

In one of the studies done in 2017 on information staff, 60% indicated that automation could help cut down wasted time. 59% indicated they would save about six hours every week that could have gone to doing repetitive tasks. 

Your marketing team members could use the time to handle other crucial tasks, including building customer relationships. Simply put: email automation helps your team to increase productivity.

3. Automatic Email Forwarding  to Right Departments Costs Less Time

At any one day, most companies receive heaps of emails, and it can take a lot of time sorting them out. Well, why waste time simply sorting these emails when email automation apps can do that? The apps come with advanced AI algorithms that can sort all the mails and instantly direct them to the right department. This means you can also deliver prompt replies to increase customer satisfaction. 

4. Better Quality Standard

To achieve the success you want through email marketing, every bit must be focused on delivering quality. This is what the automated email model is all about. Instead of using generalized messages, all the communications are based on customer behavior or action. This is why automation emails can be broken down into several categories, including: 

• Welcome emails.
• Order confirmation emails.
• Abandoned cart emails.
• Thank you emails. 
• Customer feedback requests emails.

With the focus on quality driving your email campaign team’s focus, you can only expect one thing: a better customer experience. 

5. Self-Learning AI Systems / Optimization

Customer preferences and behavior changes, and your business has to take note and follow the shifts. Well, this can be so challenging when using traditional email models, but it is bliss with an automatic email system. The self-learning AI system notes the changes, helping you to promptly alter the messages, replies, and communication with targeted clients. When customer behavior changes, you also change and deliver even better!

6. Better Retention Rates

Selling to an existing client is way easier than a completely new one. This is what makes the automatic email system stand taller than other campaigns. It makes it possible for you to stay in touch with clients, understand their needs, and convince them to buy through personalized messages. 

7. Scale the Marketing Efforts Better

If your email marketing is done manually by staff, it comes with a lot of limitations. You can only go to the extent of the replies that the staff can handle, which can be hampered by challenges such as fatigue and poor health. For example, if your staff can handle 500 emails within a specific period, “what would happen when the demand doubles or triples?” It will be a wasted marketing opportunity. 

Instead, an automatic email system makes scaling your efforts easy and prompt. All that you need is to set it up, and the program will do the rest. Remember that the automated system does a lot more, including studying the customer behavior for better replies. 

Automatic Email will Grow Your Business 

When your business adopts email automation, it employs triggers that rely on specific events, such as abandoned carts, specific dates, or contact activity, that notifies the system to release related messages. Then, they prompt clients to take action. For example, 74% of people anticipate receiving welcome emails from the businesses after subscribing to their services. When done correctly automatic email marketing can help to grow sales by as much as 320%.

Effective Strategies to Make Automatic Email More Effective

The traditional brick-and-mortar marketing strategies, such as television ads, can be highly ineffective because they rarely offer marketers opportunities to follow back clients/ visitors or potential customers. Their effectiveness has also been dwindling. 

You can say goodbye to all of these by adopting automatic email, whichis a two-way communication tool. With advanced AI algorithms, it is easy to track clients/visitors’ responses to collect information, offer strategic discount offers via emails, and run drift campaigns to deliver greater value. Your customers feel part of the brand so that you can grow together. 

Excellent in Building Customer Relationships

The modern customers are sophisticated and want to feel that every moment, money, and effort spent on your brand is worthwhile. Email automation can help you to achieve this by running in the background to provide insights for every email campaign, clicks, and automatically optimizing content with every response. You can also combine the information with other analytics from your digital marketing campaigns to build stronger relationships. 

Your customers, visitors, and brand are central to the success you can achieve in business. Go for automatic email campaigns for higher customer satisfaction, sales and profits. 

A great automatic email tool is Woodpecker – We already reviewed it thoroughly and used it in many campaigns for our customers. Soon we will publish our review.